Chicken of the Sea Reveals “Wild-Caught Happiness” Rebrand, First Complete Rebrand in Over 20 Years
New year, new look for Chicken of the Sea.
The 109-year-old seafood brand announced this week that they’ve had their first complete rebrand in over 20 years. And that rebrand includes not only a refreshed mascot, but new packaging, an updated website and more.
Chicken of the Sea’s iconic mermaid mascot, Catalina, has changed over the years since she was first introduced. And Chicken of the Sea says her latest update was made to “reflect her purpose in today’s world.” Plus...
To Read Full Story Login Below.