This Week in Retail: Wrapping Up July; Digesting the Latest GDP Data
Wrapping up July, grocers are promoting fan-favorite grilling items like steaks, pork chops, and shrimp in an effort to encourage at-home cooking during the dog days of summer—a seasonally sluggish period for meat sales.
Seafood features make up nearly 33% of total protein ad volume this week, marking the fifth consecutive week that it has seized the top spot. Beef comes in second with 23%, closely followed by pork with 22%. Chicken claims 17.5% and eggs make up 1.3% of ad space, down from nearly 5% the week...
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