This Week in Retail: Beef Ads Lag Leading Up to Memorial Day
The Memorial Day holiday is just one weekend away and grocers are gearing up for the unofficial start to the summer grilling season.
This major retail occasion typically drives sales from the meat case, with items like burgers and hot dogs stealing the spotlight.
Beef features account for 28% of total protein ad volume this week, up slightly from the previous week. Pork and seafood are tied for second with 25%. Chicken claims 16%, even with the week prior.
While beef holds the top spot in retail buying opportunities, market participants have reported lackluster beef features for this time of year. May is typically the strongest period of the year for beef demand...
While beef holds the top spot in buying opportunities, market participants have noted lackluster beef features for this time of year. May is typically the strongest period of the year for beef demand...
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