This Week in Retail: Wintry Weather Boosts Protein Sales
While major buying occasions are sparse in January, wintry weather helps support sales at the meat case this month as consumers stock up on protein for hearty, comfort food recipes. At present, the National Weather Service is calling for significant winter weather in the Southern and Eastern U.S.
Buying opportunities for seafood and beef have dominated the protein complex so far this year. Seafood narrowly beats out beef for first in buying opportunities this week, claiming 28% of total ad volume. Beef accounts for 26%.
Retail feature prices for most beef roast cuts—popular with cold-weather cooking—are higher than year-ago levels. Bottom round averages $4.98 per pound, a 15% YoY increase. 80% lean ground beef is up $1.04 per pound, or 37.4%, from last year at $3.82 per pound on average.
Pork makes up 24% of total ad volume this week. Hams are featured at competitive price points since retailers are looking to clear out excess inventory after the holidays...
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